"Personally identifiable information" is information that can be matched with a person’s identity, such as a user’s address, personal interests, activities, spending habits, and significant relationships. Companies, governments, or other organizations often collect "personally identifiable information" in order to conduct business with individuals or households. For example, a business may be required to collect personally identifiable information — such as name, address, telephone number, credit card number — and a great variety of other information to be able to bill and provide service to the individual.

CEM will inform users about its proposed use of personally identifiable information collected at its Web sites. CEM’s purposes for collection of personal information could include billing, provision of customer service, network management, customer surveys, subscriptions, provision of offers of related services, statistical purposes and other exchanges of information at websites. CEM will only use your personal information in a way that is fair (with reference to the purposes which are either disclosed to you or are relevant to the reason for your giving us the information).

CEM will only collect information where it is necessary for us to do so and we will only collect information if it is relevant to our dealings with you.

CEM will only keep your information for as long as we are either required to by law, or as is relevant for the purposes for which it was collected.

CEM will not disclose or share personally identifiable information collected at its websites with any other companies or organizations (including other CEM companies) without the informed consent of the consumer providing the information (except as required by law or pursuant to a governmental request), unless this is necessary to provide the services or products which you requested when providing us with your information. CEM will put in place appropriate technical and security measures to prevent unauthorized or unlawful access to or, accidental loss of or destruction or damage to your information.

CEM will use information received by e-mail from customers and other individuals only for purposes reasonably related to the subject matter of the communication.